Inside the $500K Golden Globes 2024 swag bag: Yachts, watches and the world’s most expensive wine

It pays to be a star.

Awards season is set to kick off in just a few weeks, with the 2024 Golden Globes taking place at the Beverly Hilton on Jan. 7.

This year’s A-list attendees will likely include the cast of nominated movies and television shows like “Barbie,” “Oppenheimer,” “Killers of the Flower Moon,” “The Bear,” “Only Murders in the Building” and more.

And winners and presenters will be taking home an epic gift bag worth $500,000, curated by the Golden Globes and the Robb Report.

According to a press release obtained by Page Six Style, this year’s bag boasts plenty of big-ticket items, including a five-day luxury yacht charter in Indonesia ($50,000), exclusive trips to the Cayman Islands ($20,000), New Zealand ($15,000) and Punta Mita ($5,500), and a membership to private aviation company XOJet along with $10,000 in flight credits.


Punta Mita Mexico Four Seasons
All 83 recipients will get a $15,000 luxury stay experience at the Four Seasons hotel in Punta Mita, Mexico. Courtesy of Golden Globes

Coomi x Muzo earrings
A pair of $69,000 emerald earrings by Coomi x Muzo will go to one lucky recipient. Courtesy of Golden Globes

In terms of food and beverages, some actors will be treated to private pizza classes at Razza with “one of America’s greatest pizzaiolos” ($7,000), Gold Ossetra caviar ($545), limited-edition Edon Roc Gin ($275) and a bottle of Liber Pater — the world’s most expensive wine at $193,500.

Fashion and beauty buffs, meanwhile, can look forward to 111Skin’s luxury skincare ($285), La Prairie Pure Gold Radiance Nocturnal Balm ($1,025), Brad Pitt’s Le Domaine face cream ($242), bespoke sneakers from Opie Way ($1,500) and Colombian emerald earrings from Coomi x Muzo ($69,000).

And while all 83 recipients will receive a tattoo session at Atelier Eva worth $2,500 (founder Eva Karabudak’s inked stars like Sam Smith, SZA, and Joe Jonas), only two will be treated to a Zenith watch experience valued at a whopping $14,000.


Brad Pitt skincare
Brad Pitt’s pricey skincare line is also included in the swag bag. Serge Chapuis

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Zenith watch
Two lucky attendees will be issued a Zenith watch manufacturing experience worth $14,000. Courtesy of Golden Globes

But you don’t have to be a Golden Globe winner to get your hands on some of the items in this year’s jaw-dropping gift bag.

111Skin’s Rose Gold Brightening Facial Treatment Mask costs just $32 a pop, while the CurrentBody LED Face Mask ($380), Byroe Tomato Firming Serum ($150), and Le Domaine The Cream ($242) are among the products available for mere mortals to purchase online.

The Golden Globes will air on Sunday, Jan. 7 at 8 p.m. on CBS.