Khloé Kardashian shows off new red hair transformation: ‘Strawberry Shortcake vibes’

She’s looking berry beautiful.

Khloé Kardashian showed off her new red hair in photos posted to Instagram on Wednesday.

“Strawberry Shortcake Vibes 🍓🍓,” the “Keeping Up With The Kardashians” alum, 39, captioned the snaps.

Khloé shared her hair transformation on Instagram. Khloe Kardashian/Instagram
“Strawberry Shortcake Vibes 🍓🍓,” Kardashian wrote. Khloe Kardashian/Instagram

Kardashian’s long brunette waves were colored with reddish-blond highlights around her face and near the ends of her locks for a subtle balayage effect.

Her fresh ‘do was accomplished by renowned celebrity hairstylist Tracey Cunningham.

“Thank you my sweet @traceycunningham1 for giving me the prettiest strawberry red 🍓,” Kardashian wrote on her post.

The Hulu star danced while showing off her new hair hue. Khloe Kardashian/Instagram
The color was done by celebrity hairstylist Tracey Cunningham. Khloe Kardashian/Instagram

Her hair extensions were the work of Los Angeles-based celebrity extensionist Priscilla Valles.

The Good American founder’s friends and fans flooded the comments section, sharing rave reviews of her fresh hair hue.

Even the official Strawberry Shortcake Instagram account got in on the fun, writing, “OBSESSED with this twin!! 🍓❤️.”

“You’re a cutie,” Jen Atkin added.

Her friends and fans raved about the color in the comments section. Khloe Kardashian/Instagram
The official Strawberry Shortcake Instagram account took to the comments section, writing, “OBSESSED with this twin!! 🍓❤️.” @broadimage / SplashNews.com
Paris Hilton also showed her approval of Kardashian’s fresh look. GC Images

“OBSESSED WITH THIS HAIR!!!!!” Stassie Karanikolaou said.

“Go strawberry!” Malika Haqq cheered, and added in another comment, “Well you aren’t short of cake boo 😍.”

Malika’s sister, Khadijah Haqq, commented, “It’s sooooo good 💋 🍓 ♥️.”

Paris Hilton celebrated Kardashian’s strands with a heart-eyed emoji, to which the Hulu star replied, “@parishilton my queen 😍.”

The new look included extensions. GC Images
The TV personality also rocked full glam in the photo post. GC Images

“Wow Khloe you look so beautiful,’ a fan gushed.


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Kardashian danced in one snap spotlighting her berry-inspired blowout.

“OBSESSED WITH THIS HAIR!!!!!” Stassie Karanikolaou commented on the post. GC Images
She wore a body-con dress while debuting her new waves. @broadimage / SplashNews.com

She complemented her long locks with a leopard-print midi dress by House of CB.

Kardashian accessorized with silver statement earrings and a diamond cross necklace, and had her nails painted baby pink.

Meanwhile, her glam by makeup artist Ash K Holm consisted of a pinky-nude lip color to match her hair, along with black winged liner and bronze eyeshadow that make her eyes pop against her tan.

Kardashian is known to change up her hair color. @broadimage / SplashNews.com
She has rocked brunette waves in the past. Khloe Kardashian/Instagram

Kardashian is known for changing up her hair quite often. In December 2023, she switched her cool blond hair to a warm honey-brown color.

A year prior, Kardashian revealed that she chopped off her hair and got long bangs.

And in December 2021, the “Kardashian” star showed off her natural curls in a photo post.