Kim Kardashian, Hailey Bieber and Alix Earle can’t get enough of this skincare brand

Plenty of stars have skin in the skincare game.

But that doesn’t mean they get glowing using only their own products; in its over two decades on the market, Cosmedix — founded by nurse practitioners and aestheticians — has attracted a celebrity following including the likes of Kim Kardashian, Victoria Beckham and Alix Earle.

The latter star is the most recent famous face linked to the brand, as the Purity Solution Cleanser ($43) appeared on her vanity in a TikTok documenting her morning routine in January.

The influencer-loved formula does double duty as a makeup remover and cleanser, as it’s designed to break down excess dirt, oil and product buildup.

A Cosmedix cleanser bottle

Cosmedix Purity Solution Cleanser

Cosmedix Purity Exfoliating Cleanser

The TikTok phenom’s not the only one cleansing with Cosmedix, either, as Hailey Bieber even used the Purity Exfoliating Cleanser ($47) — also a favorite of fellow model Rosie Huntington-Whiteley’s — on her wedding day, per celebrity skin expert Melanie Grant.

Meanwhile, Kim Kardashian once snapped a photo of the brand’s No. 1 bestseller, the Opti Crystal Eye Serum ($116), for an Instagram Story showcasing skincare products she dubbed “actually product heaven.”

In addition to looking like “unicorn tears,” as the brand describes its colorful translucent drops, it’s made to hydrate and help “reduce the appearance of dark circles and crow’s feet,” per the site.

Colorful drops of eye serum

Cosmedix Opti Crystal Eye Serum

A Cosmedix serum bottle

Cosmedix Bakuchiol Complete Serum

The celebrity-loved company’s offerings also include the Bakuchiol Complete Serum ($89), a plant-based product billed as a retinol alternative for sensitive skin.

The formula’s racked up a 4.1-star rating out of nearly 50 Amazon reviews, with one calling it “always quality.”