Meghan Markle revisits pre-royal roots with subtle nod to side hustle in launch of new lifestyle brand, American Riviera Orchard

The Tig is back … sort of.

Meghan Markle quietly announced her new lifestyle brand, American Riviera Orchard, on Thursday, sharing some cryptic posts on her new Instagram account.

The Duchess of Sussex, 42, is launching the brand as an extension of her old lifestyle blog, “The Tig,” with an insider telling Page Six Style that it will focus on home, garden, food and general lifestyle wares.

The Duchess of Sussex has launched a new brand called American Riviera Orchard. Jack Plunkett/Invision/AP
The brand’s logo features an embroidery-like font. American Riviera Orchard
A promo video shows Markle in the kitchen. Instagram/@americanrivieraorchard

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An industry source tells Page Six Style, “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A trademark application obtained by Page Six Style reveals American Riviera Orchard will sell a wide range of home goods, including edible treats like jellies, jams and spreads and tableware staples such as cutlery, table linens and drinkware. Cookbooks are also covered in the filing.

A representative for Markle was not available for comment.

The duchess will focus on lifestyle topics, similar to sites like Goop and Poosh. WireImage
She arranges flowers in the Instagram video. Instagram/@americanrivieraorchard
The duchess spoke at SXSW last week. Getty Images

The logo for the brand features a script-like font that resembles Meghan’s calligraphy — a side hustle the duchess used to do for weddings in her pre-royal days.

Its website has nothing except for the brand’s logo at the moment, other than a space to sign up for a “waitlist.”

The Montecito-based royal is also expected to launch a lifestyle/food show with Netflix in hopes of becoming the next Martha Stewart, as Page Six exclusively reported last month.

As for American Riviera Orchard’s next move, watch this space.