Page Six Style’s guide to the very best early Black Friday deals of 2024

Turkey time is still weeks away — but online stores are already stuffed with sales.

While Black Friday 2024 doesn’t officially kick off until Nov. 29, plenty of retailers are already dropping prices in a major way.

Below, we’ve rounded up our favorite seasonal sales across the internet — including on A-list-approved labels like Alo Yoga, Cozy Earth and Our Place.


Alo Yoga

Alo makes some of celebrities’ favorite workout wear. And while the brand rarely goes on sale, shoppers can take 30% off everything right now during the brand’s limited-time Singles Day sale.



Veja V-10 Sneaker
Nordstrom

Black Friday came early at Nordstrom, which is offering major savings of up to 60% off. (Check out our official guide to the sale for all the best finds on brands like Veja, Barefoot Dreams and Tom Ford.)



L'Oréal Paris True Match Lumi Glotion
L’Oréal Paris

While the official Black Friday sales have yet to kick off, Amazon’s already decking the halls with amazing deals on gift-worthy goods ranging from Apple AirPods Pro 2 ($249 $190) to the L’Oréal Paris True Match Lumi Glotion ($17 $14) stars swear by.


Take 20% off an impressive selection of designer goods from the likes of Versace and Zadig & Voltaire — or 25% off, if you’re a Bloomingdale’s cardholder.


With famous fans ranging from Selena Gomez to Cameron Diaz, Our Place is the place to be for celeb-approved cookware at up to 40% off.



A model in long sleeve pajamas
Cozy Earth

Oprah and Kris Jenner agree: There’s just something about Cozy Earth. Both moguls have raved over the brand, which is currently 35% off sitewide.



A model in a sweater
J.Crew

Enjoy up to 50% off your purchase, whether you’re picking up cashmere sweaters or winter jackets.



A black diamond necklace
Catbird

Every year, celeb-loved jeweler Catbird discounts its black diamond designs by a whopping 50% while supplies last.


Ulta’s dropping new deals each week in the lead-up to Black Friday, including deep discounts on brands like Briogeo, Virtue and Lolavie.


Target doesn’t miss when it comes to its Deal Days, which include up to 50% off holiday decor to get into the spirit of the season early.



A BaubleBar necklace
BaubleBar

From “Real Housewife”-loved custom blankets to WAG-approved bling, save 20% on all personalizable designs at BaubleBar’s pre-Black Friday sale.



Hoka sneakers
Zappos

Step into Black Friday in style with Zappos’ early deals on everything from Hoka and Brooks sneakers to Dr. Martens boots.


In true Black Friday spirit, Walmart’s deals include plenty of big-ticket items like tech and TVs.



A gold chunky knit throw
Wayfair

Save up to 70% off at Wayfair’s Black Friday sneak peek — including the latest designs from Kelly Clarkson’s home collection.



Black Friday FAQs for savvy shoppers

When is Thanksgiving 2024?

Turkey Day this year falls on Thursday, November 28, 2024. Get ready to feast to fuel your shopping marathon!

When is Black Friday 2024?

The biggest sales of the year kick off on Friday, November 29, 2024. Shoppers have just 26 days between Thanksgiving and Christmas for a shortened holiday shopping period — so plan wisely.

Are early Black Friday deals actually worth it?

We only highlight deals we think are worth it. Particularly for hot items that are at high sell-out risk, we recommend shopping early and taking advantage of pre-Thanksgiving discounts on big-ticket gifts like the cult favorite Dyson Airwrap, Kim Kardashian’s Beats, celeb-loved Ugg boots and more.

Can I shop Black Friday sales online?

Most stores and retailers now offer both in-store and online Black Friday sales, with matching discounts for those that want to shop IRL or virtually.

Why is it called “Black Friday”?

Despite being a great day for the economy, Black Friday still symbolizes the dark side of American consumerism, drawing memories of violent crowds competing for limited merchandise. However, with the advent of internet shopping, retailers and e-tailers continue to see record-breaking sales without the morbid mob mentality kicking off the holiday shopping season.

When is Cyber Monday 2024?

Monday, December 2, 2024 will be all about online shopping at retailers across the internet drop prices for Cyber Monday.

Which is better: Black Friday or Cyber Monday?

It depends! Some, though not all, retailers approach Black Friday and Cyber Monday differently, offering discounts on varying brands and products over the post-Thanksgiving weekend. Some stores use Cyber Monday as an opportunity to drop further discounts on on-sale items.

But beware: if you wait for Cyber Monday to make your purchases, you do risk the chance of products selling out.

Where can I find the best deals?

Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.



Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.