Pamela Anderson fronts makeup campaign after months of barefaced fashion moments

Pam’s bringing back the glam.

Pamela Anderson has gone viral for her many makeup-free looks over the past year, but now she’s showing off her iconic ’90s makeup in a new campaign for Smashbox.

The “Baywatch” alum, 56, looks glowing and glamorous in ads for the brand’s Original Photo Finish Primer ($16-60) as she sports the thin brows, teased hair and heavily lined eyes she wore during her TV heyday.

Pamela Anderson stars in Smashbox’s latest makeup campaign. Smashbox
Anderson beamed in the Smashbox campaign. Smashbox
The star went makeup-free during Paris Fashion Week in September. Corbis via Getty Images
The actress rocked her signature teased hair and makeup look in the ’90s. Ron Galella Collection via Getty Images

Anderson — who shows off bronzed cheeks and peachy lips in the campaign — wears a shimmery silver chainmail halter in the pics, laughing and smiling widely as she looks off to the side.

The “Love, Pamela” author told Harper’s Bazaar she “was laughing” at being asked to do her first beauty campaign “after all these years,” joking that it would have been nice if “they’d hired me back in the day, when I couldn’t pay my rent.”

While she’s gone barefaced for everything from Paris Fashion Week to a Proenza Schouler campaign to the cover of Women’s Wear Daily, the laid-back actress said, “Little by little, I am doing things that just make sense to me, which might not make sense to everybody else.”

She showed off her natural beauty on the cover of WWD last year. pamelaanderson/Instagram
Anderson is revisiting her ’90s style in the new Smashbox campaign. Corbis/VCG via Getty Images

And that meant saying yes when Smashbox came calling.

“I’ve had a lot of people, a lot of brands come to me about doing kind of a flashback,” she shared with the mag, explaining that she took on the job because starring in a beauty campaign was always on her bucket list.

“The beauty industry wasn’t looking at me back in the ’90s,” she said. “But now, since the ’90s are popular, I’m just going to take that. I’m just going to be happy about it.”

She ditched cosmetics for the Vivienne Westwood show in Paris. Getty Images
Anderson went bare in Proenza Schouler’s spring 2024 campaign. Proenza Schouler

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The Canadian native explained that while she’s been rocking the bare look these days she’s “not opposed to makeup,” sharing that she thinks cosmetics are “fun” and “it’s expression”

“I just don’t know what I want to look like anymore,” she admitted.

Anderson — who recently entered the skincare industry by acquiring cruelty-free brand Sonsie — further said that she’s not claiming to be a “natural-beauty guru” and that she’s “just experimenting” by going makeup-free.

Anderson now owns vegan skincare brand Sonsie. Sonsie Skin

As for her decision to ditch the glam squad for Paris Fashion Week, the blond bombshell said she had a good reason for it.

“I don’t have much time in Paris, and I want to go wander around and look at the architecture,” she shared. “I don’t want to be in a makeup chair for three hours.”

Spoken like a true queen.