The secrets behind WAGs’ flawless Super Bowl 2024 tans, revealed

All eyes were on the WAGs at Sunday’s 2024 Super Bowl.

And while their spectating styles ranged from crimson corsets to patchwork puffers, many of the sidelines’ biggest stars had one thing in common: a sun-kissed glow courtesy of celebrity spray tan artist Isabel Alysa.

The Hollywood glam guru used products like the Dolce Self-Tanning Mist ($48) to get Brittany Mahomes, Olivia Culpo, Kristin Juszczyk and more ready for the big game — a major endeavor that meant NFL players weren’t the only ones sprinting on Sunday.

“There was a lot of running around from hotel to hotel,” Alysa, who also spray-tanned Gwen Stefani for her pre-show performance, tells Page Six Style. 

“We would go from the team hotel area where the Niners WAGs were staying, to the other team’s hotel where the Chiefs WAGs were staying.”

Dolce Glow tanning mist
Ulta Beauty

Dolce Glow Self-Tanning Mist

Gwen Stefani at the Super Bowl stadium 2024
Gwen Stefani also worked with Isabel Alysa’s team prior to the big game. Getty Images for Roc Nation

And while the Chiefs ended up emerging victorious, Alysa ensured everyone was a winner in the tanning tent, working “on a schedule” to get each star ready to glow well before kickoff.

“Our team customized each tan to the client’s individual liking, based on the results they wanted to achieve,” says the in-demand tan artist, whose star-studded client list also includes Selena Gomez, Kim Kardasian and Miley Cyrus — the latter of whom even invested in her Dolce Glow brand.

To achieve the right blend of shimmer and bronze, Alysa’s arsenal also features the Mia Instant Body Glow ($51) — a tinted lotion for a glow with no downtime — and Goccia di Sole Self-Tanning Drops ($50), which can be mixed with your skincare to lend a sun-kissed look in four to six hours. 

Kristin Juszczyk wearing a patchwork puffer
Kristin Juszczyk — wife of San Francisco 49ers fullback Kyle Juszczyk — wore a jacket of her own design for the 2024 Super Bowl. AP

Dolce Glow Intant Glow
Ulta Beauty

Dolce Glow Mia Instant Body Glow

Dolce Glow tanning drops
Ulta Beauty

Dolce Glow Goccia di Sole Hydrating Self-Tanning Drops

And you won’t need the hottest sports ticket in town to try the WAGs’ behind-the-scenes secrets; as the tan artist previously told us, “If you can use an SPF product, you can use the self-tanner.”

Sunday wasn’t the first time Alysa set tongues WAG-ging with the ladies of the NFL, as she also helped get Brittany Mahomes — wife of Chiefs quarterback Patrick Mahomes — ready for her recent Sports Illustrated Swimsuit shoot.

Now, with the Chiefs’ victory celebrations continuing into the week, perhaps it’s only a matter of time before Alysa’s tackling more football event prep.